Will Burke, James Pietruszynski

 Will Burke—Founder & Chief Change Officer, Brand Engine.

Will draws on more than 20 years of experience in branding-uniquely bridging strategy and design-to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler, and Axion Design, Will's background includes major branding and packaging programs for Citicorp, MasterCard, Shell Oil, Hewlett-Packard, Intel, Logitech, Palm, Foster's, Frontier Natural Products, Nestlé and Tropicana.

James Pietruszynski, Principal/Creative Director, Soulsight.

James' focus and passion for the creative process is reflected in his ambition to achieve an environment where creativity can truly thrive. Collaboration and honesty have been important factors in fostering strong creative and effective innovation. James' inspiration comes from a strongly connected creative team that together is willing to be brave.