Barry Sears

 Barry Sears, Ph.D. is a biochemist (b. June 6, 1947, Long Beach, CA) best known for creating and promoting the Zone diet, which is aimed at achieving stable blood sugar levels, hormonal balance, low inflammation, and good health. As stated in several of his books, the Zone diet was born of his desire to avoid dying of a heart attack, a fate that all other men in his family had been victims of. In more recent years, Sears has popularized the use of fish oil and Omega-3 fatty acids to reduce system-wide inflammation in the body. He recently revealed in an interview that he began studying lipids primarily because they were difficult to study.