Jim Collins

 James C. "Jim" Collins, III (born 1958, Boulder, Colorado) is an American business consultant, author, and lecturer on the subject of company sustainability and growth. Jim Collins frequently contributes toHarvard Business Review, Business Week, Fortune and other magazines, journals, etc. He is also the author of several books: How the Mighty Fall: And Why Some Companies Never Give In, Built to Last: Successful Habits of Visionary Companies, and Good to Great.