John Lovett

John Lovett is widely recognized as an expert in digital measurement technologies. In his current role as Senior Partner at Web Analytics Demystified, a leading analytics consultancy, Mr. Lovett delivers consulting services, conducts public speaking appearances and contributes thought leadership research to the business community. He has been researching and writing about web technologies for more than a decade and spent the majority of his career as an industry analyst. Prior to joining Web Analytics Demystified, Lovett was a Senior Analyst at Forrester Research focusing on web analytics and optimization technologies. John is a Certified Web Analyst and serves as a strategic advisor to several vendor organizations. He currently sits on the Board of Directors for the Web Analytics Association.