Robert B. Cialdini

 Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."