David J. Schwartz

The late David Joseph Schwartz was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation. He was also President of Creative Educational Services, a consulting firm specialising in leadership development.

Starting from a one-room schoolhouse in rural Indiana, David J. Schwartz went on to become the president of his own company and lecturer to more than three thousand trade associations, sales groups and management seminars. He wrote his first phenomenal bestseller THE MAGIC OF THINKING BIG nearly thirty years ago.